When working with organizations on reviews I frequently encourage them to post their annual reports, IRS Form 990s, independent audits, and more on their web site. I have also been asking people if anyone has telephoned them lately to ask for an annual report. I find that very few donors do this.
I was very excited to read that a recent Nonprofit Times survey confirmed the increasing prevalence of the Internet as a means to research potential donations! I know this is not the biggest news to everyone but it holds enormous promise to charitable giving and building public trust. Having your annual report on-line can actually be less expensive. You can even do it in such a way that it can be easily printed for those without computer access. It is also easier to correct mistakes and to keep it current.
Take a look at our annual reporting standard as a simple guide to what information you should be sure to have on your web site in addition to important public documents. Let us know if you have any interesting ideas or questions about using your web site to build public trust.